Tagged: All Ive Seen

V A M F F # 4

Day four runways of the Virgin Australia Melbourne Fashion Festival was presented by Elle Australia and Cosmopolitan Magazines. Here are our fave looks from the night.

Images by Lucas Dawson Photography.


V A M F F # 3

Virgin Australia Melbourne Fashion Festival Runway three presented by Frankie Magazine, was all things young and bright. Whilst the grand showcase featured Camilla and took us on a journey to where all the wild things are. Here is our day three runway re-cap.
Images courtesy of Lucas Dawson Photography.

Z U L U & Z E P H Y R

SEASCAPE is the Fall 2014 Collection by Zulu & Zephyr.

Rugged, sharp, delicate & versatile – SEASCAPE is a collection drawn from the natural elements of a brooding coastline. A palette of navy, black, sky blue and fresh whites – coastal colours that cast an ethereal tone over a 65 piece collection. Leather, silk and cotton mesh fabrics feature across the full collection with beautiful attention to finish and detail. A refined collection that has been inspired by the versatility and energy of an ever changing coastline.

Zulu & Zephyr is made for the sun, the salt and the sea.


V A M F F # 2

Day two of the Virgin Australia Melbourne Fashion Festival saw snap-backs and Beyonce tunes in runway one, presented by Miss Vogue. Runway two was all things structured and feminine presented by InStyle Australia. Here are our top picks.

Images by Lucas Dawson Photography.

V A M F F # 1

Virgin Australia Melbourne Fashion Festival opened in spectacular style last night. We’ll be covering the week long event held at Central Pier, via a photo diary. Last night’s opening event was presented by David Jones and supported by Vogue Australia. Here are our favourite moments.

Images by Lucas Dawson Photography.


It’s one thing being fit and training regularly, it’s another thing looking great whilst doing it. Below are my favourite sportswear labels, which not only look great, but are comfortable enough to work out in.

L ‘ U R V

L’urv is a boutique women’s sportswear label that caters for the unique and active individual.  Function and fashion co-exist creating a performance label that is like no other. Their collections are inspired by nature and colour.

L’urv is for vitality, creativity and positive living. With limited addition designs and contemporary colours, L’urv’s womens sportswear will ensure you standout in the gym and on the street. Both stylish and comfortable, L’urv’s sportswear extends beyond dance, yoga and fitness to your everyday wardrobe. With directional silhouettes, unique detailing and modern styling, L’urv’s sportswear allows you to workout without losing your cool.

T H E  U P S I D E

The Upside create yoga and active wear that reflects the changing values and needs of modern day society. Their functional collection looks great both in and out of the studio.

The Upside design clothes that empower the individual to move freely throughout the lives they create. The Upside is an approach to dressing that includes contemporary eco-friendly styles with a strong emphasis on health and spiritual pursuit.

S I L K  A T H L E T E

Sportsilk activewear are a new unique activewear for any climate – combining the luxury of silk with cutting edge fabric technology. Their free to move garments make for the most comfortable gym attire going around.


Life Is Art, Sculpt It.

The product of two Sydney sisters, Serpent & the Swan is a label inspired by a shared childhood love of the animal kingdom and a dark and morbid fascination with the anatomy of creatures and their mystical incarnations. The label has just launched their custimisable basics range, Sculpt It. The collection pays special attention to cuts lines and shapes, making it subtle yet visually striking.

The Sculpt It collection is a unisex basics range made with premium fabrics to compliment each garment. The collection focouses on giving consumers the ability to create a unique garment with the Serpent & the Swan’s hallmark trimmings. Their organic bamboo jersey t-shirts, washed linen shirts and 100% wool knitted sweaters cardigans and scarves are customisable with unique buttons, toggles, leather pockets and trimmings, horses, wolves skulls, bones, chains and zips. This hallmark of the Serpent & the Swan collection adds to the unique aesthetic of each garment.

 6 with nip

Step 1: Select from Serpent & the Swan’s range of high-quality unisex basics.

Step 2: Select from a variety of handmade trimmings to adorn the garment with.

Step 3: One the creation has been purchased, Serpent & the Swan will sculpt the order to your specifications and mail it out.

Sculpt It is available online now at www.serpentandtheswan.com