Tagged: instagram


SABA has always been a brand consistently driven by the community and environment that surrounds them. Their recent ambassador campaign #SABAStyled celebrates all things ranging from art, architecture, music, dance and nature. Thereby giving a voice to the people that inspire their iconic brand. The creative leaders, doers and the makers.

The product of this campaign is a range of beautiful and intimate black and white portraits of creative people that are leaders in their profession. The SABA Style ambassadors highlight how beautifully diverse and remarkable the brand’s audience is and aims to highlight how SABA provides their customers with relevant, beautifully designed, confident garments that allow them to focus on doing what they do best.

For the campaign SABA has flown in renowned UK based fashion photographer, Rodger Deckker, who has managed to capture the outstanding characteristic and personality of the chosen talent perfectly and the final shots embody what lies at the heart of this campaign, celebrating a range of outstanding Australian talent that SABA is inspired by on a daily basis.

To coincide with the launch of the #SABAStyled ambassador campaign, SABA has introduced a social media competition encouraging their customers to ‘SABA Style’ themselves or be styled in a SABA store and share their personal portrait through Instagram using the SABAstyle hashtag for a chance to win a $5000 wardrobe overhaul.

Melbourne customers are also invited to join the exclusive launch event at the new flagship store at the new Emporium Melbourne. For the launch event SABA has partnered with acclaimed fashion photographer, Stephen Ward, offering complimentary personal portraits as part of the #SABAStyled activity. Live entertainment and refreshments will also be available on the night.













Why bother having to decide between wearing a skirt or shorts, when now you can wear both! The latest summer trend no doubt taking over your Instagram newsfeed is the skort. If the combination of names hasn’t already given it away, the skort is a pair of shorts that are made to look like a skirt. With a fabric panel across the front to resemble a skirt, a skort has all the comfort of a pair of shorts with the chick femininity of a skirt.

Skorts are essentially skirts with a pair of shorts hidden underneath, though they’ve become the must have statement piece for summer. Labels such as Zara, ASOS, Witchery, Missguided and Beginning Boutique have made this combination apparel look appealing and desired. With an endless array of colourful options to choose from, the skort is best paired with a plain tee for a casual summer look.

The skort is a regularly used term in some regions, though it’s only just caught on in our humble abode. With girls across the country rocking the ‘shorts that look like a skirt’ look there doesn’t seem to be any complaints with this newly adopted trend.

Skorts were initially developed to provide more freedom to do activities such as sports, gardening, cleaning, or bike riding, yet maintain the appearance of a skirt. Skorts are most often part of female athletic uniforms and are most popular in sports such as hockey, tennis and golf.

Becoming an immediate favourite on the Ladies Professional Golf Tour of the 1960, professional golfers famously known for first wearing skorts were Natalie Gulbis & Paula Creamer.

Today in the fashion world, skorts have become an essential garment. Rightly so, as the comfort and style of the skort makes it a winning statement piece for the summer season. Similar to the spork, the skort is a tribute to the end result of two great things combining. The multiplication of a skirt and shorts is a unique yet popular trend and will doubt become prominent in all retails throughout the summer.


Screen shot 2014-01-06 at 12.07.15 PMSo you’ve no doubt heard of Triangl Swimwear. That super hot swimwear range, promoted by those super hot girls. Ye, well as if their 400, 000 plus followers on Instagram were not enough they have decided to launch a Triangl underwear line. Not complaints there I’m sure. Set to launch in Australia in a matter of days, women as well as men across the country are buzzing from excitement. With even more styles and beauties to add to their already growing reputation, Triangl’s underwear line will no doubt follow in its sister swimwear line’s footsteps. Below is a sneak peak of the line courtesy of the Triangl Swimwear Facebook page. Cue drooling and body envy now!

The ‘Isabel’ Underwear Set in Spearmint Micro Mesh

The ‘Lucie’ Underwear Set in Candy Pink Micro Mesh

The ‘Isabel’ Underwear Set in Licorice Micro Mesh


Lets be Frank.

Lets be Frank. We all want perfectly smooth skin and that natural glow, now with a little help from Frank we all can!

Frank is a humble coffee scrub packed with minerals and essential oils that is making your shower time so much more pleasurable. Making a name for themselves with their genius social media campaigns, Frank has over 88 thousand followers on their Instagram account alone!

Though it’s not just about uploading perfectly filtered images of their followers using the product, Frank really does work. Just like a body scrub, Frank leaves your skin feeling smooth and its rich antioxidants treat your dry skin, stretch marks, scars, and acne.

With its high caffeine content Frank also increases your blood-flow and circulation, reducing the appearance of cellulite. But don’t take my word for it, for a sweet price of $14.95 you can try it out for yourself. Why use any other body scrub when you can scrub with Frank.

Get naked, get dirty, get rough, get clean.  It’s that simple.

Gossling, Harvest of Gold

Helen Croome is Gossling. She hails from country Victoria and has that distinctively sweet sound, which we’re all familiar with.

Her style is both distinctive and alluring, making for an intriguing listen. Gossling’s songwriting is a mix between of heart-felt lyrics and memorable melodies.

Her debut album, Harvest of Gold, is a catchy collection of pop tunes demonstrating a progression from those signature folk roots. This album has a more influential electronic and disco vibe. A brew of rhythmic celebrations, this full length release is  evidence of Gossling’s growth as an artist.

The album is pure in its simplicity, but manages to reach new heights of experimentative bliss. Gossling’s art of storytelling mixes in with symphonic beauty and leaves you tenderly enlightened. An overly pleasing album, a harvester of its own gold if you will.

Hande Cerkez.