Popular sunglass label Oakley has introduced their new range of women’s activewear products. We often know how difficult it can be trying to stay active during the cold winter months, as well as staying warm whilst looking good. The new Oakley activewear range contains an O Hydrolix technology, which cleverly keeps you both warm and dry. The range offers comfortable workout garments that not only look good but offer you the support, comfort and style that is paramount when purchasing workout wear.
- The Oakley Continuity Bra, with mesh knit panels create a breathable fit, and is perfect for low-impact activities like pilates, yoga and walking.
- The Activation 2.0 long sleeve shirt is made of a stretchy fabric that moves with you, making you feel motivated and comfortable enough to tackle those 5am boot camp sessions.
- The Oakley Work It Out capris offer reflective panels which are perfect for pre-dawn or after-dark workouts. It’s hidden pocket is perfect for storing those small essentials.
The Holbrook Ruby Iridium shades, will protect your eyes from the rising sun and the chilly morning air, offering you a pop of colour to your Oakley activewear ensemble.
For the complete range, head to Oakley online to find out more.
After a three-year absence, Australian couture label ae’lkemi made their highly anticipated return to the runway at Mercedes-Benz Fashion Week Australia to showcase their Spring/ Summer 2014/15 collection.
Inspired by Gothic Venetian architecture with heavy Byzantine and Moorish influences, head designer Alvin Fernandez has masterfully created a collection that is an embodiment of modern elegance and grace combined with intricate style and design.
The collection stays true to ae’lkemi’s design philosophy of creating timelessly elegant pieces by taking a classical shape and twisting it into a contemporary form while developing and maintaining the design integrity of each piece. Fernandez wanted to mesh the classic style of ornamentation and embellishment with a modern tailored look and feel, clean lines and unconventional evening wear fabrications.
Sheer french lace jumpsuits and capes juxtapose python evening gowns and feathered skirts while tailored suits show off a strong yet feminine silhouette. The collection also features heavily embellished sheers gowns, glittering beaded mesh sets and signature silk jersey pieces in a palette of white, black, red and soft metallic.
Models took to the runway adorned with dramatic couture jewels designed exclusively by iconic jewellery designer Samantha Wills. Fernandez and Wills combined their unique visions and inspirations to create a range to compliment the collection which mixed old world opulence with visually seductive and playful surfaces and textures.
The final day of the Virgin Australia Melbourne Fashion Festival showcased Target’s hottest season looks as well as their exclusive range by Danii Minogue. As well as Target rocking the runway, the Future Runway also took to the stage with their futuristic trends. Here are our top picks from the final day of the VAMFF.
Images by Lucas Dawson Photography.
It’s one thing being fit and training regularly, it’s another thing looking great whilst doing it. Below are my favourite sportswear labels, which not only look great, but are comfortable enough to work out in.
L’urv is a boutique women’s sportswear label that caters for the unique and active individual. Function and fashion co-exist creating a performance label that is like no other. Their collections are inspired by nature and colour.
L’urv is for vitality, creativity and positive living. With limited addition designs and contemporary colours, L’urv’s womens sportswear will ensure you standout in the gym and on the street. Both stylish and comfortable, L’urv’s sportswear extends beyond dance, yoga and fitness to your everyday wardrobe. With directional silhouettes, unique detailing and modern styling, L’urv’s sportswear allows you to workout without losing your cool.
The Upside create yoga and active wear that reflects the changing values and needs of modern day society. Their functional collection looks great both in and out of the studio.
The Upside design clothes that empower the individual to move freely throughout the lives they create. The Upside is an approach to dressing that includes contemporary eco-friendly styles with a strong emphasis on health and spiritual pursuit.
The product of two Sydney sisters, Serpent & the Swan is a label inspired by a shared childhood love of the animal kingdom and a dark and morbid fascination with the anatomy of creatures and their mystical incarnations. The label has just launched their custimisable basics range, Sculpt It. The collection pays special attention to cuts lines and shapes, making it subtle yet visually striking.
The Sculpt It collection is a unisex basics range made with premium fabrics to compliment each garment. The collection focouses on giving consumers the ability to create a unique garment with the Serpent & the Swan’s hallmark trimmings. Their organic bamboo jersey t-shirts, washed linen shirts and 100% wool knitted sweaters cardigans and scarves are customisable with unique buttons, toggles, leather pockets and trimmings, horses, wolves skulls, bones, chains and zips. This hallmark of the Serpent & the Swan collection adds to the unique aesthetic of each garment.
Step 1: Select from Serpent & the Swan’s range of high-quality unisex basics.
Step 2: Select from a variety of handmade trimmings to adorn the garment with.
Step 3: One the creation has been purchased, Serpent & the Swan will sculpt the order to your specifications and mail it out.
Sculpt It is available online now at www.serpentandtheswan.com
The latest AW 2014 collection by Bless’ed Are The Meek is a collaboration of all things divine by Sophie “Hirschy” Hirschfelder. See the collection for yourself and read my interview below!
1. What are three elements prominent throughout this AW2014 collection?
BUTTER SOFT LEATHER / MONOTONE PALETTE / TEXTURED KNITWEAR
2. What sets this collection apart from your other AW campaigns?
THE GRAPHIC MINIMAL DESIGN LINES
3. What do you think will be a stand out trend this winter?
CHUNKY KNITWEAR & BORROWED FROM THE BOYS TAILORING
4. What did Sophie “Hirschy” Hirschfelder bring to this collection?
AN INTERNATIONAL ANDROGYNOUS EDGE
5. What are some garments that are purely influenced by her?
THE BLACK AND WHITE MOTO INSPIRED LEATHERS
6. As a brand how do you stay definitive and individual throughout each of your collections?
WE START WITH A THEME OR CONCEPT OFTEN INSPIRED BY ART OR NATURE AND WORK THAT THROUGH EACH COLLECTION
7. When creating a new collection to you tend to push boundaries and a take a chance with your styles?
IT’S A CONSTANT BATTLE! WE ARE ALWAYS PUSHING FOR NEW AND GETTING IN TROUBLE WHEN STYLES DON’T SELL…….ITS A MATTER OF GETTING THE BALANCE BETWEEN EDGINESS AND COMMERCIALITY
8. What is the most exciting thing about releasing a new collection to the public?
ITS EXCITING SEEING THE MEDIA RESPOND IN A POSITIVE WAY AND BLOGGERS COMING ON BOARD TO USE THE GARMENTS IN THEIR POSTS AND OF COURSE SEEING PEOPLE OUT WEARING BLESSED IS ALWAYS A GREAT FEELING
9. Do you think this AW2014 collection is similar to other Blesse’d Are The Meek collections?
THERE IS AWLAYS A BLESSED HANDWRITING RUNNING THROUGH EACH COLLECTION, GRAPHIC ELEMENTS, PLAYS ON TEXTURE AND INTRICATE STATEMENT PIECES
10. Who would you love to have wearing this collection?
The latest collection from Cameo the Label speaks for itself. Combining feminine florals and cool mints, the range is nothing short of what we’ve come accustomed to expect from the Australian designers.