Guerrilla Theatre Brand is the latest Melbourne-born, globally connected brand on the block. Appealing to cultural creatives all over the world, the brand officially launched its debut collection at the SoHigh Gallery on Chapel Street last night.
The brand’s philosophy is inspired by great music, parties and street culture. Emitting the vibe of a laid back house party, the Guerrilla Theatre Brand launch hosted the coolest of crowds, trendy tunes, American inspired street food and of course red drinking cups.
The Americana-meets-street-aesthetic launch displayed a collection drawing on cues from youth culture, story telling and old-school comics. The showcase was an edit of everyday essentials delivered in monochrome, denim washes and original prints. Designed and printed in Australia each Guerrilla Theatre Brand piece has a original tale to tell.
Imitate performances by Triple J regulars Jackie Onassis, festival-favorite DJ Prequel and Melbourne icon DJ Flagrant added to the nights cool house party aesthetic. Guerrilla Theatre Brand will be an unstoppable, revolutionary lifestyle-concept set to take the street-wear scene by storm. Watch this space.