SABA has released their new season Spring Summer 14/15 Campaign, which was shot by acclaimed UK photographer Roger Deckker. The campaign was shot on location for the first time. Roger captures the beautiful composition between the harsh industrial backdrop, and sophisticated collection perfectly.
Roger Deckker has also worked closely with an impressive profile of personalities and brands including, Anna Wintour, Oasis, Karen O, Lanvin, Dolce & Gabbana and British Vogue. It is an incredible experience for SABA to work with such an internationally respected photographer, and the end result is a stunning and very engaging campaign.
Careful composition of the collection creates a powerful tension between the harsh environment and the natural fibres and clean lines of the garments. Capturing the essence of the new collection’s elongated proportions and amplified volumes, the spring summer campaign sees the label introduce a broader, more directional aesthetic that remains true to the modern simplicity and high quality design of the Saba signature.
Effortless dressing encompasses precise tailoring and luxe athleticism crafted though superior construction using lavish fabrications. Premium textiles and superior fit remain hallmarks of the brand. Timeless lines are augmented with statement colour, textural fringing and metallics, plus innovative construction like rubberised glue seams and laser printed detail.